Acquiring affiliate marketing leads can significantly help increase your customer’s overall life time value. Instead of getting one sale upfront, by having their email, you can simply present your customers with multiple offers and generate additional sales. The best way to accomplish this is through mailing lists. No, we’re not saying you need to purchase a list of names. We’re simply talking about utilizing opt-in email lists. In this situation, names are not purchased but are provided by the users themselves.

An example would be an information website offering ways to build confidence. The site promotes multiple affiliate related programs in the self-esteem niche. Through these affiliate programs, the visitors on the affiliate’s site can find themselves on the merchant’s landing page by clicking on a link or button. If the visitors complete a transaction in a form of a sale or lead, a commission is then made. In this situation, the visitor lands on the affiliates landing page and is then directed to the merchant’s landing page. By not capturing the visitors email information, the affiliate has no way to present additional offers and losing out on additional commissions.

As an affiliate and with PPC costs on the rise, it’s getting much harder to produce profits. This is why it’s imperative that online marketers utilize mailing lists to improve the life time value of their customers. This in return will help justify the higher CPC costs.

Here’s how to get started:

There are several email marketing applications to assist in managing your mailing lists. Prices will vary and the type of program you choose is dependent on your business requirements. Take your time to evaluate several programs and choose one that fits your needs. If you are are just getting started, it’s always safer to go with a lower end package and if needed, scale to the higher end products. You will want to make sure the package you choose allows for scalability before proceeding.

Once you’ve established the mailing list software, take the time to learn how to use the program. Once you complete this, you are ready to rock-n-roll and begin collecting leads. You will want to setup your site by requesting visitors to register, or sign up for your mailing list to receive occasional emails. You simply can’t add a register box and hope a flood of people will register. You’ll need to entice your visitors to register. Give them a reason to sign up. For example, “7 Must Know Tips on How to Improve Your Confidence”. Your visitors are at your site because they have a need. Know what they are looking for and provide them with a solution but that solution is provided after when they opt-in to your mailing list.

Popular Email Marketing Services:

GetResponse
iContact
AWeber
MailChimp