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	<title>Internet - Online, SEM, PPC, SEO Marketing News &#187; PPC</title>
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		<title>Understanding Keyword Research</title>
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		<pubDate>Thu, 18 Jun 2009 18:28:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PPC]]></category>
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		<description><![CDATA[Choosing the right keywords is vital to any search marketing campaign. If you target the wrong keywords, it can prove to be costly and if you do not target the right keywords, you&#8217;re just simply missing out on a golden opportunity.
You will have different approaches when doing keyword research for PPC and SEO. With PPC, [...]]]></description>
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		<title>Online Marketing Skills That Make a Difference</title>
		<link>http://www.tier3digital.com/online-marketing-skills-that-make-a-difference/</link>
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		<pubDate>Mon, 05 Jan 2009 18:36:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[One of the best skill sets an online marketer can possess is the ability to be innovative. Successful Pay-Per-Click (PPC) campaigns are the direct result of growth and revenue generated through tactical execution and out-of-box thinking.
At the onset, successful online marketers understand that in-depth keyword research, strategic bid optimization, effective campaign setup, continuous split-testing, and [...]]]></description>
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		<title>Secrets of SEM (Search Engine Marketing)</title>
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		<pubDate>Sat, 03 Jan 2009 18:38:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[Search Engine Marketing (SEM) is a form of online advertising in aggregate with disciplines in Search Engine Optimization (SEO), Contextual Advertising, and Paid Placement.
Contextual Advertising is when ads are displayed on a website where a contextual ad system determines what ads to display based on the page&#8217;s related keywords. 
Paid Placement Advertising is when an [...]]]></description>
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